I know what you did Next Summer 2014


I won’t lie, when Next invited us to their Head Office to see the Next Summer 2014 collections for kids, I had reservations – two hours in a mock clothes shop didn’t sound like the sort of thing my two would cope with well. Here’s the evidence from the official photographer, and my own snaps…


Luckily, Next had gone all out to make a child friendly day, for everyone from babies to teens. There were lots of toys to play with and snacks on hand. The kids soon found friends.


To keep them out of trouble, and because I was interested in what the kids thought about Next clothes. I took along a small camera. I let them take pictures of what caught their eye…

Mr G, much to the interest of the Next buyers, was fascinated by the characters on the pants. Which is his favourite they asked? Spiderman, judging by the smile in this picture.


He immediately wanted all the T shirts with super-heros and Lego.


He wanted the football shirts


He wasn’t entering in to any discussion over what he might wear to Uncle A’s wedding, even if L and I thought the suits would look great on him.


Instead he thought L should have this baby swimsuit…


The days of cute outfits are gone…he laughed in my face at this one. My nephew maybe?


L wasn’t going to let it rest though! I wish he’d wear mad prints, but he is his father’s son.


L’s one with firm tastes too though, she hates colour and florals…


Like her mum she prefers understated neutrals. It was good to see Next shoes looking more like kids’ shoes than grown ups, on previous visits that has concerned me.


She’s been there, done pink very briefly, now it is all blue, blue blue. We bought lots from this range for the Carnival Cruise we went on in February, as it is great for casual mixing and matching  – your own capsule wardrobe at 7, I wish clothes shopping was that easy for grown ups!


Grey is also deemed cool. Dresses are not, but play suits are.


She loves this, but I just think kids clothes can be fun without being tacky, or too grown up. This season, however I am pleased to report, there seemed to be ranges to please everyone and a return to kids being kids.


Accessorising is great too  – the kids were so pleased with the accessories in their goody bags:

Anything catch your eye? have you done any kids’ clothes shopping in the Next Summer 2014 collections?

Thanks to Next for having us, for a tour of the new range at HQ, and for the pizza afterwards!

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  • Reply becky

    Love that your children know what they like and arent just swept along with the crowd. We like the girls blues at Next too and the grey playsuit

    29/04/2014 at 12:34 pm
    • Reply The Alexander Residence

      Thanks Becky, they drive me mad sometimes, but I am glad they know what they want!

      29/04/2014 at 10:00 pm
  • Reply Mum of One

    I need to kit my two out for the holidays, I will give Next a try. I love that last hat 🙂

    29/04/2014 at 1:21 pm
    • Reply The Alexander Residence

      So cool isn’t it 😉 I love the packs of 3 shorts/t shirts Next do, makes holidays so easy!

      29/04/2014 at 10:00 pm
  • Reply Mummy Barrow

    I wish I could get my kids into Next clothes now. They always look so colourful. and well made. I might try and sneak in and get some bits for Els before she goes off to Cyprus for a week in May!

    29/04/2014 at 1:37 pm
    • Reply The Alexander Residence

      Lucky Els, can she fit us in the suitcase?

      29/04/2014 at 9:59 pm
  • Reply otilia

    oh how cute are your kids enjoying their time in the shop! I can only imagine how happy mine would be!

    29/04/2014 at 7:09 pm
    • Reply The Alexander Residence

      Cute, but complete monkeys!

      29/04/2014 at 10:12 pm
  • Reply Emma

    Ooooh, looks fab. Next is one of my fav shops for kids clothes.

    29/04/2014 at 7:26 pm
    • Reply The Alexander Residence

      They do know how to make shopping for kid’s clothes easy don’t they.

      29/04/2014 at 10:12 pm
  • Reply Amanda

    Just the best title for a post! I love the photographs the photographer took of L and G, they look so full of life and fun. Lovely to see you there Penny x

    30/04/2014 at 8:09 am
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