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Why brand agencies should be run by kids

 

Meet Cavendish, she is the new mascot for an online insurance campaign. My kids created her, which is pretty exciting don’t you reckon?

 

Creating a brand agency

As an ex media teacher I love deconstructing and constructing adverts. So I was fascinated when Cavendish Online, the UK’s leading online fee-based discount broker of financial services products, got in touch to challenge us to create their mascot.

Cavendish is not a meercat, or a robot, but she’s just as cool. And, she didn’t come with a massive agency multi million pound price tag attached. Okay, well we did talk about it a bit over half term, over hot chocolate and cake, we scribbled some ideas down and discussed some of the core values our client Cavendish wanted to convey.

We didn’t dwell too much on the idea of life assurance as the kids are young still, but explained how home insurance, another product of Cavendish’s works. What kind of mascot would help people feel their most important treasures were protected?

 

 

 

Our Client

Unlike other insurance providers, like Compare the Market and Go Compare who have multi-million pound advertising campaigns which their customers pay a premium to fund, Cavendish Online prefers to keep prices as low as they can, hence they are recommended by Which? and are moneysavingexpert’s top pick for the past 10 years.

I admit, I hadn’t heard of them either….

Cavendish Online’s low prices means that they can’t afford to spend millions of pounds on mascots like meerkats and robots. They believe in word of mouth, and ask their customers to spread the word on the savings they have made for them. They also believe in blogger power (and a bit of child labour, although in fairness, our expenses fee for this post gets divided three ways which is still well above the hourly minimum wage and the kids totally relished the creative challenge).

 

Our brief

So for our challenge, we were asked to compare a new life insurance policy, for the same terms on Comparethemarket.com and Cavendish Online.

Screenshot of my quotes from Cavendish as a broker:

Screenshot 2015-05-18 14.36.19

 

 

 

Screenshot of my quotes from Compare the Market.com as a broker:

Screenshot 2015-05-18 14.38.28

 

Cavendish came out cheaper and the difference in the two cheapest monthly premiums was £4.55 a month, so Cavendish made that the budget for our materials. And asked us to create a mascot for them.

 

Constructing the Cavendish Mascot

Once we had finalised our design in our design meeting, it was time to bring Cavendish to life. We spent an at least ten minutes sourcing the right size packages from the recycling bin. We had to find a roll of masking tape and some silver spray paint, and invest in a new black sharpie. You can see how ad agency expenses mount up right? There was just enough left to pay the highly skilled model making team with biscuits.

Here she is, the completed Cavendish mascot, we wanted her to be a knight, as Cavendish sounded like a perfect name for a knight and knights are great at protecting kingdoms.

 

 

L created her, as G got distracted during the making phase and decided to make a robot instead. So she decided our knight would be  female, a powerful knight who could protect kingdoms, a lot like life assurance.

 

 

Clockwise from top left: Close up on the reassuring facial features behind her armour and visor; the muscles in her arms, solid feet to keep her steady, armour plating on her body.  All these features make Cavendish appear reassuring, strong and reliable.

 

 

We had lots of fun creating Cavendish!

 

Life assurance can be an emotive topic, but it is important not to leave your loved ones unprotected. if you haven’t got life assurance, why not see how much you could save by taking out life insurance with Cavendish Online?

 

“I am a member of the Netmums Blogging Network, a unique community of parent bloggers from around the UK who have been handpicked by the Netmums team to review products and brands on their behalf. I have been paid expenses, but retain all editorial control. All my Netmums Reviews will display the Netmums logo within the post.”

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10 Comments

  • Reply Pinkoddy

    What a great job on the mascot.

    02/06/2015 at 1:03 pm
  • Reply Carolin

    Wow, she looks really cool. We also made a mascot for Cavendish but the paint is still drying as the first lick wasn’t enough unfortunately x

    02/06/2015 at 7:06 pm
  • Reply Emma

    very creative and those kids deserve their payments!

    02/06/2015 at 8:31 pm
  • Reply Mammasaurus

    Ah Cavendish! Far better than a meerkat any day of the week. Send them off to seek their fortune in advertising!

    02/06/2015 at 8:52 pm
  • Reply Nikki Thomas

    Oh I love Cavendish and I love the way you all put the ideas together as a family. Life Insurance is so important and I will be taking a look at Cavendish Online to see if we can save a few pennies.

    02/06/2015 at 8:58 pm
  • Reply Mari

    I love how you have told the tale and made an excellent mascot PLUS the kids had fun too, grand job done I’d say Mrs.

    02/06/2015 at 9:11 pm
  • Reply Cass@frugalfamily

    I love this – it does make you wonder how ad agencies charge so much for what they do (or don’t do).

    Cavendish is fab and i love how you all got involved x x

    02/06/2015 at 9:23 pm
  • Reply Helen Neale

    Now Cavendish really is rather fantastic – gotta love their imagination, and your fantastic story as well!

    02/06/2015 at 10:57 pm
  • Reply Becky

    well she is just fabulous well done L x

    03/06/2015 at 7:57 am
  • Reply Grenglish

    I LOVE! Well done. Great way to save pennies too.

    03/06/2015 at 7:09 pm
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