The Harry Potter franchise quickly turned from a book series into a global phenomenon, spanning
almost fifteen years at its peak. Youngsters who fell in love with the first book genuinely grew up
with the franchise, many of whom were adults by the time the final film was released in 2011.
The fan base never stopped growing either, with more young people picking up the books and
queuing outside cinemas as the series progressed. Sadly, all stories come to an end though, which
has left a giant hole in the following of one of the most successful franchises ever known – but the
Harry Potter universe hasn’t burnt out yet.
If you felt a little empty after the credits rolled on the final film, you’re not alone. It appears that
Rowling herself felt an urge to continue building her magical world, and so Pottermore was born.
The site contains exclusive new writings, an interactive community, and plenty of games to practice
potion-making or spell-casting.
The website takes you on an immersive journey through the books, chapter by chapter, with secrets
unlocked along the way if you find the right items in a beautifully illustrated, video game-like
environment. As you progress you’ll find new tales from Rowling to expand on the seven book series
and insights from the author about key characters, plots and hidden secrets from the Harry Potter
Pottermore focuses on the books, rather than the film franchise, but aside from the actual content
on the site, the experience is incredibly engaging. Although the website is clearly aimed at younger
people there’s still plenty for grown up fans to get out of Pottermore – and it’s great to see the
commercial side of the Potterverse taking a back seat. It’s completely free, and a community of fans
chip in to keep the world living on (though the entire franchise has grown so large that there are
plenty of other ways to step into the magical world if you want to).
Moreover, it’s a really safe environment. For parents in particular, who may worry about their
children’s online lives, it’s incredible to have a website that is so tailored to the needs of young
people, especially one that is insulated so well from intrusive advertising or links that could lure a
child away from the game.
British Potter fans are lucky enough to be able to visit many of the sites from the stories in person,
but for everyone else, three’s Pottermore (and seemingly endless new editions of the books) to keep
the characters living on. Four years after the final film screened the Harry Potter experience shows
no sign of fading away. J.K. Rowling’s Pottermore proves the franchise still has more to give and its
fan base is still hungry for more. Which is probably the most impressive thing about the entire
franchise – that it has remained such an important story, for fans of all ages.