Meet Cavendish, she is the new mascot for an online insurance campaign. My kids created her, which is pretty exciting don’t you reckon?
Creating a brand agency
As an ex media teacher I love deconstructing and constructing adverts. So I was fascinated when Cavendish Online, the UK’s leading online fee-based discount broker of financial services products, got in touch to challenge us to create their mascot.
Cavendish is not a meercat, or a robot, but she’s just as cool. And, she didn’t come with a massive agency multi million pound price tag attached. Okay, well we did talk about it a bit over half term, over hot chocolate and cake, we scribbled some ideas down and discussed some of the core values our client Cavendish wanted to convey.
We didn’t dwell too much on the idea of life assurance as the kids are young still, but explained how home insurance, another product of Cavendish’s works. What kind of mascot would help people feel their most important treasures were protected?
Unlike other insurance providers, like Compare the Market and Go Compare who have multi-million pound advertising campaigns which their customers pay a premium to fund, Cavendish Online prefers to keep prices as low as they can, hence they are recommended by Which? and are moneysavingexpert’s top pick for the past 10 years.
I admit, I hadn’t heard of them either….
Cavendish Online’s low prices means that they can’t afford to spend millions of pounds on mascots like meerkats and robots. They believe in word of mouth, and ask their customers to spread the word on the savings they have made for them. They also believe in blogger power (and a bit of child labour, although in fairness, our expenses fee for this post gets divided three ways which is still well above the hourly minimum wage and the kids totally relished the creative challenge).
Screenshot of my quotes from Cavendish as a broker:
Screenshot of my quotes from Compare the Market.com as a broker:
Cavendish came out cheaper and the difference in the two cheapest monthly premiums was £4.55 a month, so Cavendish made that the budget for our materials. And asked us to create a mascot for them.
Constructing the Cavendish Mascot
Once we had finalised our design in our design meeting, it was time to bring Cavendish to life. We spent an at least ten minutes sourcing the right size packages from the recycling bin. We had to find a roll of masking tape and some silver spray paint, and invest in a new black sharpie. You can see how ad agency expenses mount up right? There was just enough left to pay the highly skilled model making team with biscuits.
Here she is, the completed Cavendish mascot, we wanted her to be a knight, as Cavendish sounded like a perfect name for a knight and knights are great at protecting kingdoms.
L created her, as G got distracted during the making phase and decided to make a robot instead. So she decided our knight would be female, a powerful knight who could protect kingdoms, a lot like life assurance.
Clockwise from top left: Close up on the reassuring facial features behind her armour and visor; the muscles in her arms, solid feet to keep her steady, armour plating on her body. All these features make Cavendish appear reassuring, strong and reliable.
We had lots of fun creating Cavendish!
Life assurance can be an emotive topic, but it is important not to leave your loved ones unprotected. if you haven’t got life assurance, why not see how much you could save by taking out life insurance with Cavendish Online?
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